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- Jun 24th, 2008
- 6 Comments
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I didn’t do it on purpose.I didn’t have a 4 year plan, anticipate my next move, or really… have any choice. I was under a spell.
It started out very innocently. In 1999 I learned some HTML. In 2000 I was hired to work on some websites, and their affiliate links (whatever the heck that meant). A short while after that (and a lot of riduculously interesting information that I am omitting for effect) :
I joined an email list.
Then another.
Then another.
Then I bought an ebook. or two. or three. or ten.
Then I signed up with Site Build it.
Then I stayed awake for 8 pm Eastern time (3 am here) to listen to a teleseminar. again. and again. and again.
Then I was on 30 mailing lists.
Then I bought a coaching program. or two
Then I joined a membership or four.I witnessed more urgency in a stream of ‘if you dont buy / use this / know this then you will NOT be able to succeed online’ pitches than an Emergency Room MD. Trauma care patients don’t know copywriting like these guys. I wonder if the survival rate would increase if John Carlton was pitching each patients case.
The IM’er (as it is labeled for short) Experience.
Lately I have been ‘hanging around’ (in the Social Media sense) a different online crowd. These people may refer to themselves as Internet Marketers, but many don’t know who Mike Filsaime is, or perhaps even John Reese!
While we are always reinventing ourselves, the IM path may sound something like this.. rich jerk, niche marketing, resale rights, PLR, Warrior Forum, Earn $100 a day, list building secrets, social media domination, adsense is not dead, blah blah blah. A more traditional marketer may have their success tied more to scalability, building relationships, and clients. Their means to an end is to create a self sustaining line of work, and yes, a nice revenue stream. (which could actual happen accidentally rather then intentionally - almost never in the IM’er space)
Life is a series of experiences that mold us into who we are. We are the products of our own ‘choose your own adventure’. I dont mean to sound so holistic here, but I feel I owe respect to the experience I had, even if I am prepared to question the fuel that drives it. I also have more leeway to do such since I am partially responsible for supporting it.
Last week I wrote about the surprise I had attending the Mashable Tel Aviv Event to discover so few marketers were aware of web concepts I have been embracing for so long. I also wrote that I had a half written post to dust off about the subject. Here is that post. Partially.. some of the work was done for me in the meantime:
A few days ago the debate was on full steam, ironically, starring.. John Reese and Mark Hopkins from Mashable..
I don’t see that John has anything he needs to defend. Its like a local musician being accused of ’selling out’ since he wrote a song that became a top 10 single and made him famous. Yes, you owe a lot to your fans, but it helps to have a lot more of them, and it helps to be able to afford to keep doing what they like you for
. Next the advent of the e-book, while not making many people at home millionaires, due to it’s ‘mass production’ is able to share golden nuggets of how to take advantage of the web for a much lower price tag than hiring consultants. I haven’t earned from each e-book, but I have learned from each one.
Mark - it is simply that as an outsider to an experience you didn’t have, the vision from where you are sitting allows you to see this for what it actually is. Well, what it is to YOU. A survival of the fittest, MLM style society. Hey I hear you - when my friends start pitching AGEL and NuSkin to me (actual network marketing companies) I laugh and roll my eyes in ridicule - and think they are on crack. However, to them its a very real adventure, they love the products, and its potentially lucrative, so who are we to judge? Maybe more people are losing money than earning, but the same 80/20 rule applies to this as with any other industry. Or the more realistic 95/5 - it CAN be done. You CAN become famous in Hollywood. You can get rich online. Just not many will. Should they stop making movies since it fuels others desires to have what they most likely can’t?
For me? It is directly as a result of this experience, one that caused me to part with so much of my hard earned money, and take time away from my family, that I am able to claim what I can today. I may not be able to drink Pina Coladas all day while the money racks up in my account, no Ferrari in the garage, or a house in the Hamptons (as we have been so frequently pitched).. but I most certainly could get a sick paying job in a big firm, could consult with the best.
How?
Because I DIDN’T learn what they teach new college graduates, because I DIDN’T learn traditional marketing. I learned how to market in a way that turns the web into our own personal ATM’s. I learned marketing the Rich Dad way. I am too wise to go back and relive it, but I cant change what I know, and yes.. I actually make money online.
Internet Marketing is definitely poised for a ‘face lift’, I expect a lot more crossover between the two different arenas. However, as long as people wake up and type in ‘make money online from home’ on Google, there will be products created to cater to them.
Not that there’s anything wrong with that.
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- Jun 16th, 2008
- 11 Comments
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A few nights ago I got out of my pajamas, charged up the digital camera, forgot the business cards, and made my way oh so far to Tel Aviv. In the U.S., a typical commute is around an hour each way. When an hour away is another City and another climate, it just seems much further and requires an ‘event’ to get me there.I would like to think the video below says it all, but actually it says very little
1.
Most of the people attending have jobs! They were just going out for a good time and to hang out with like minded people. How admirable. Really. I mean that. Company names and positions were being thrown around, and yes, inevitably, cards are passed, ideas are brewing, and networking happens.. but its hardly organic. It’s hard work. This is called extreme socializing. or extreme networking. Only the most adventurous, and daring need apply. Unless you just want lots of free booze.
2.
If you notice in my video, I say that I expect to see a lot of personal videos going on. Not only was I SO wrong, if you even listen closely there is more amusement and questioning about the video concept. Of course, the adorable Adam Hirsch did catch on and said “So we’re doing the video thing.” (ok, I think it was Adam).
Here was a room with some of the greatest emerging Hi Tech companies, many involved in video technologies, and other than flixwagon (a cool Israel based company that allows you to broadcast your ‘life’ from your phone), I didn’t see a camera in the house
. Note to self: we are still a way off from too much ’self branding’. Time is ripe. Move full speed ahead (no pun intended).
3.
My involvement in the Internet Marketing Space is actually more of a ‘niche’ than the accepted norm of online marketing. Here were people creating SEO platforms who have never heard of Stompernet. Someone else I met was hired to do ‘online marketing’ for a startup, but never heard of twitter. The idea of just building websites that make money (yes, what I do) was a little lost. As a result of this anamoly, I plan on dusting off a half written post about the difference between Internet Marketers and .. yes Internet Marketers. No Typo. Stay Tuned.
4.
Wanted to give a shout out to the local twitterers who helped break the ice and build up the momentum for the remainder of the evening. Some of you are in the video… otherwise you know who you are! Lets do lunch, k?
Enjoy The Video
….sorry about the dark. I am a work in progress.
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- Jun 11th, 2008
- 12 Comments
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Imagine YOU live in Anycity, Anystate, USA and notice that your local shopping area is not selling Widgets!
EVERYBODY NEEDS WIDGETS!!
so you decide to take the plunge and open up your own local Brick and Mortar ‘We sell the BEST Widgets’ Store. You take another mortgage, borrow from your savings and family and open shop.
Unfortunately, if you are like the majority of small business owners… you do some business, but slowly (or maybe like a stab to your heart quickly) realize that maybe.. just maybe people don’t need widgets as much as you expected, or neglected to consider that the ‘widget store’ a few miles away is in a preferred location, with twice the amount of stock. Another small business. Another failure. Another statistic.
Over high up on my pedestal I look down on the mom and pops.. rather pity (in fact fear comes to mind too).. Don’t you know the place to be is ONLINE? Can you empathize with the hard worker who is putting his guts into this business only to cater to the people in his/her immediate vicinity? Its like being a first hand witness to the Rat Race in action.
BRING IT ONLINE
The motto could be ‘why aim to serve FEW when you can aim to serve MANY’
Typically I educate that the cost of failure when venturing online is almost non existent next to offline businesses that fail. Domain names cost $10, hosting is $120/year, free website builders abound. All you have to lose is time.
That’s if you want to make a small splash on the web. I however, plan to drop a cannon.
As I am currently positioned to dump a sizable amount of money into a website, I am faced with this thought:
Have I been naive all along?
Is there really as much difference to someone putting all their eggs into one expensive fancy website and someone opening up a local store?
Certainly the web has a much much wider market than Anycity, but how hard do you have to work to attract just the RIGHT visitors from the billions of website users, and competing websites. Will my ‘example’ 80,000 web visitors be comparable to the 80,000 pedestrians that walk into your local store? Statistically a greater %age of people who walk in a store will actually make a purchase than actions will result (even it be giving away something free!) from a visitor to a website (I made up this statistic but I am sticking with it). This actually means that you need probably triple to quadruple the quantity of website visitors to reach the same bottom line. This requires proper online promotions and staff to market the proper channels, which means ongoing costs.
Are websites becoming the new Brick and Mortar?
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- Jun 4th, 2008
- 8 Comments
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Is Twitter a distraction? Hell YES. Can you get more business done without it? Well, it depends on how you define your business.WARNING: The following is all 100% true and I have never met any of these people before.
Part 1
(and part 11 which is just a short scroll down is even better.. so dont go anywhere)
Last night I track down all local twitter peeps to connect and follow. Living overseas, (Jerusalem), the list isnt long, and therefore the connections are that much more powerful. The rest of the world follows the rule of 6 degrees of separation. With Jews and Internet Marketers, there are 2.
It turns out that many of us will be at Mashable’s event next week in Tel Aviv. Great networking opportunity. But I say, why wait until I get there to start: (My running commentary is in bolded black - the images are taken directly from my twitter account)
–hmm Andrea thinks to herself - somebody suggested something to do with marketing their wares (aka themselves)
–Now I see that as an open invite, DONT YOU?
–I jump in. Too much EGO? Perhaps, but I have 140 characters, I am not wining and dining them
–I would say I got Bite #1
–and Bite #2!
–I try to turn the tables on him for fun
–He is a nice guy, but making it clear where his talents lie.
–Problem solved in 140 characters. (Naturally I took a quick glance at their websites to be able to come to this conclusion)
– and it just gets better.. and I dont only mean with the fundraising. I mean…..
READ ON:
Part 2
Social Media Expert Chris Brogan has just finished up a series on Developing a Personal Brand Online
– I chose to write this now since Chris had just made a good morning appearance on twitter. Since it was so early in the morning EST (like 7am), and I thought now would be a good opportunity to tell him how much I enjoyed his series.
–Chris thanks me back! … I was continuing with my day.
–I refreshed at Twitter to see if there was an update to Part 1 above, and nearly missed this. Glad I didnt. Chris has over 8000 followers. I wonder if my famous brothers could
headline an event and get 8000 people to show up (dont answer that).
–Holy Cow. My blog has been pretty subpar lately (only in terms of quantity
) and here is this unsolicited plug. I comfort myself in the 7am thought.
–Chris tells me I am not safe. People look back at what he writes. I know this. I do it too.
–It is true. I have some great stuff coming, but a lot half written (on topic - including how a new connection on facebook is now investing in a website I am building)!
Then I realize what story is better to tell than this one?
This means that you are going to want to read the post after this one too!
Immediate Gratification. Its a Social Media Windfall!
A snapshot of my Gmail Account for the minutes following that ‘twit’. People are following me on twitter, friending me at Facebook, and signing up to my mailing list, and hopefully RSS feed. Since I snapped this screen, It has grown, with more email subscribers, and a linkedin invite, but not too shabby, eh? (names rubbed out for their privacy)
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- May 29th, 2008
- 6 Comments
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How many of you grew up with Siskel and Ebert? How many of you also wondered who they were related to, who they killed, bribed, and other adjectives I will leave off this child friendly blog, in order to secure those positions?Here were 2 GEEKS (in my youthful opinion), and all they had (got) to do all day was be PAID to see movie after movie and say thumbs up or thumbs down. I am sure I never thought about the equivalent of the journalism ‘mail room’ they may have worked their way up from, or that when they put pen to paper they nailed a motion picture in a few sharp sentences. I am only referring to the 2 guys who I saw sitting on their bums yapping about movies.
Fame (and success attached) used to be analagous to winning a ‘lottery’. Not just the powerball or Ed McMahon, but who was to become the next pop singer, the next biggest movie star, the next Siskel and Ebert. Sure, it took talent, but as my folks used to say = We dont know who the best guitar player is - He is sitting in some corner of a room, playing with no audience to hear.
With the internet and shows like American Idol, those days are (could be) history. Now the talented but unconnected and ‘unlucky’ are breaking their way into all industries, and in a big way!
I could totally litter this page with examples, and it would be a lot of fun actually, but I am going to highlight one such example I came across for now since it is a lot more relevant to what I actually planned on writing today.
I am scouring the web for some of the hottest social networking platforms as I am doing research for a site I am building and before ordering something new, I thought it wise to check out the existing ‘open sourcey’ (apparently open source is not always as simple as the word sounds), and one cannot be checking out social networks and not come across NING. NING allows you to freely create a social network of your own.. let me try to wrap this up since once I hand the floor over to these guys, you will not give too much thought to what I am going on about now…
Allow me to introduce to you, a group of incredibly talented individuals, who have taken advantage of free online tools, and their collective talents, to ‘win their own lottery’ .. Its not who they know.. its waking up and smelling the ripeness of the opportunities and realizing that it’s all fair game. Even Tom Cruise, albeit with a much heftier budget, is heavily advertising his own website to try to gain more commitment from his fans, as the collective pool of talent grows. He created a gorgeous showcase just to remind you of one of the original and most successful lottery winners!
Back to this site that has me completely amazed - the site is called Spill.com, one of the most popular NING sites, completely stripped and remade so you would have to know a Ning site to recognise it. These guys could be high schoolers, they could be businessmen, they could be from harlem… thats the beauty of it. Enjoy.
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- May 9th, 2008
- 18 Comments
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So you want to make a million dollars this year?
Yes, I am talking to YOU. How do I know you are here? Because my search stats tells me that everyday hundreds of people are finding this page by searching any number of variations on making a million in a year.
If you scroll down you can see the original blog post that was written that attracted Google, etc. to this page. It’s still a good post, and has good information, but lets be serious. We want to make a LOT of sick cash, and NOW. So, the action plan is to read the blog post, but also.. and FIRST, to consider this.
You could have searched to make Ten Thousand dollars. You could have searched to make One hundred thousand in a year. You could have searched even to make $500,000 this year. But you didn’t. You searched on how to make a million dollars. You are serious. you are game on. And you are in the RIGHT Place.
So if you would like access to this information then sign up to this special email and the report for making 1 million in a year will be on it’s way. I don’t want to run the risk of just posting the information here and allowing it to leak to the public at large.. so if you are serious. You know what to do:
Read on to find the original blog post on the subject: …
Here was the challenge My Mr. X posed me with in this post last month (be sure to read the comments on that post - good stuff!) :
Assuming you currently do not have a web presence and no other online assets, how can you make 1 million dollars in 12 months?
First of all, Mr X is becoming a way overused moniker for someone who makes a crapload of money but wants to remain anonymous .. We are given the impression that people would be stalking and calling him all hours of the day, beating his secrets out of him. Mr X is getting a new name, since any Mr X I consort with is WAY cooler and simply cant share his title of Mr X with a bunch of other zombie face millionaires. Any Suggestions? Agent Money maybe?
Back to the money:
This is a unique challenge since MOST people have some leg to stand on… some ’stuff’ in their arsenal.
Here we are just waking up one day.. and deciding to become an online millionaire.
To that I say… NO PROBLEM!!
1 Find where the NEXT convention is
In an industry that interests you, and assuming you are really broke, figure out ANY way possible to get yourself there. Borrow. Beg. Comandeer some moolah! Meeting like minded people face to face wont put money in your pocket immediately, but will open doors, as many doors as you have the time and energy to pursue.
Want proof? I just went to a convention at the end of February 08. Here is my Paypal account balance from Feb 17th 08 until March 1st 08: (I split it up to remove the private info and have it fit on the screen)
- Proof of earnings on paypal
Now, Here is my current paypal account balance up to May 7th ‘08. And it will be growing. 90% from the relationships at the conference and I have been back just over 2 months.
- Proof of earnings on paypal
(btw - you can see that I joined a membership, and that allowed me to cancel a different one that I didnt need anymore)
NEXT
2 Show Off Your Skills
Lets assume you have some skill or talent. Find some ugly backwards but high ranking website in your niche, and SHOW them what you can do for them. Dont send a stupid email. Go to WHO IS, call them up, Fed EX them a personal letter (if you can afford the postage) and do this for MULTIPLE people in your niche. From there the possibilities are endless from a simple affiliate relationship to a product you could whip up as an expert to a split equity deal. It will be the cheapest and fastest way for YOU to grow a high ranking website and make it fast!
Want Proof? I dont have figures, but showing you that I am putting my money where my mouth is: The launch I am working on that I invited you to witness is for a website that belongs to ‘my company’ but is exactly as described above : Ugly, backwards, high ranking, and niche. This guy approaches me, lets call him YOU for now, since he is following the steps I advise, and asks me to promote his product. Then I become YOU, since I actually tell him.. thats not good enough! I dont want to promote some stupid ebook and make a couple of dollars! I want to blow this out! We are dedicating part of the site to this launch experience, and you have been invited to watch. If you have patience since we are both busy!
NEXT:
3 Look At Me - I Am Important
Start putting yourself out there and draw attention to yourself. Garner market interest by being either controversial, out there, influential, funny… How much will it cost? Well assuming you dont already own a digital camera that can do videos, you could prob get a little flip camera or $79 dollar Samsung (the kind you get kids for their Bar Mitzvah, and the kind I have used for all my videos so far), go to UStream or youtube or anywhere and try out for online contests or reply to other peoples videos, and start talking about your niche..
Want Proof?
I should be called the ‘always a contestant, never a winner’.. but I would beg to differ. Exactly a year ago, I submitted my first video ever. A timid, shy, hint of personality, a little loserish entry to the next internet millionaire: (I cant even watch it anymore)
I entered a few other contests and look at how I was referred to a mere 7 videos and 9 months later. The ‘FAMOUS Andrea’ … not that this is my finest work, but
“The Famous “Andrea†Shares Her Top Event Highlights”:
I went from earning - well a lot less than I could - to being approached by an online marketing genius (may he rest in peace) who invested in me, to having personal relationships with many whom I only admired from afar in the past, to gaining serious leverage as a result of all the above, and the ONLY reason I am not seeing the figures I would be otherwise is due to very unfortunate circumstances that has naturally caused a very big setback (refer to may he rest in peace above for clarification).
NEXT:
4 Do the local circuit
Become your OWN tupperware party! What do I mean? If you know about online marketing, then you are in the .00001% of the population who does. Whenever I leave my house to hang out with the common people
, everyone wants a piece of you. I mean we are skilled in a multi billion dollar industry of how to make money online from HOME. I could be next to Pamela Anderson and still wow the crowd (man.. this ego trip is out of control today!) MILK IT!!
Want Proof? Anytime I run into a group of people who are interested, I am able to do one of the following:
- If they have an online business, take money from them to tell them why it sucks. It usually does. and it could ALWAYS be better.
- Tell them to collect a bunch of people and charge per head to have an evening of live q&a on whatever it is that separates them from not having a clue to getting it. Then you furnish them with an affiliate laden options list and let them move on.. of course they could always pay for private consulting.
- Create a partnership (although usually less inclined since too busy). Here you leverage other peoples unique talents and your skills to do a joint venture. Advisable if you come across a real winner..
- Get more exposure which leads to all sorts of possibilities.. similar to my online videos, just on a local scale.
Just to be honest.. I give away a lot of information for free.. If you enjoy what you do, the adrenaline is obvious, and people respond to it! I mean if making money from home online wasnt enough of a selling point, seeing someone happy and excited certainly helps! This blog is free, there is ample free stuff online. Its not like I am telling them something they cant discover on their own if they had the time, the patience and the skills. I respect that and am happy to give away the farm.
Then WORD OF MOUTH spreads and you can be your own guru to the locals.
NEXT:
5 Rewards based work.
This blog post is referring to those who are looking to make a million dollars since they will work hard for it, have the drive, ambition, passion, and ability to succeed. Everyone else inherits it, marries it, or is in Hollywood.
Approach a big company and tell them what you can do for them and that your earnings will be a %age share on the growth of the company. This requires some careful attention to detail and hard work, but if they have some capital willing to back you up, this could be a great golden ticket, since those %age residuals could be very cushy and you would certainly earn the respect of the company, and the referrals would define your continual rise to the top of the food chain.
Want Proof? Working on it
.P.S. If you just can’t WAIT and want to know how everyone else is doing it - then you will want to check this out.
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- May 1st, 2008
- 0 Comments
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My whole life is a big TO DO list. However, since there is direct cause and effect with building a business to do list, it helps to see the big picture by literally creating a BIG PICTURE . While we work on copy, videos, etc.. let me share where it REALLY should start. Mindmapping has become huge and there are many online sources that allow you to create your own free Map. I wanted to quickly share with you, in a few broken up images to allow it to fit on this screen, the maps I am using for our Launch.
At the core is the Name of the project. (here its the name of the website)
In order to draw people in we will:
- we have to bond with them (here we will tell a story of how we can relate to them)
- show them social proof (samples) (either exhibit one way to help them, or show expertise on what NOT to do)
- appeal to their interest in the topic (in this case would be their PAIN - and in MANY cases Pain is great emotion to go after).
In order to figure out what we have to work with, we created a list of our assets..
- We currently have a pretty high ranked site with decent organic traffic
- a mailing list that has offered incredibly little value thus far, so I would view it as starting from scratch
- Blake has already written an ebook on the topic, with some visuals, also a prevention manual
- Not one, but 2 Internet Marketers! Myself plus Blake (he actually approached me about our pathetic autoresponders. I didnt write them - I inherited them! I think he was SHOCKED, to say the least when I told him who I was and what I do!) So we will both focus on keyword searches to our page, gtrends, whats hot, whats not to know what our visitors want before they even TELL us. They will just enforce it.
- We have a list of cute work at your desk exersizes that can be a bonus/freebie
- I included videos because it was a given that we would have them, and we are working on making them better, and they WILL be a part of a final product since how can you teach someone certain specific exercises without it?
- The Message Board was very active for a while, until it got taken over with spam. I am updating it to a better version. Perhaps only members will have access.. a lot of options..
Finally PROMOTION: I didnt get into this one more, since I *think*, in the interest of just getting something behind us, we may want to pull off an internal launch, with our small list. Once we see how it works, then we can approach other potential JV’s and have some stats to back it up, and also work to improve it since we will have experience, feedback, etc. Here are some ideas:
- Advertise on sites or ezines who have no idea how they could be making more money from their niche site. It is then cheaper to pay them a set price for their visitors to see, than give them a huge cut on the sale. In fact, many should view the site we are sampling here as such a web property - totally not maximizing its potential
- Traditional affiliate program, offer a big cut
- Fleshing that one out more - approach potential affiliates, let them get in earlier to offer your freebies to their visitors, list, etc.. then they look generous, its an easier conversion on our end since who doesnt want something free, and they still get a nice cut while WE do the rest of the work bringing it home.
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- Apr 25th, 2008
- 3 Comments
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40 is the new 30, orange is the new pink, ANDBillioniare is the new millionaire! So.. just as you thought you were approaching success by hitting 6 zeros, there is a new beast to face.
000,000,000 - yes 9 zeros!
If you are still looking to acheive 1 zero, let me inspire you with a quote I had the pleasure of reading in Februarys Entrepreneur Magazine. Billionaire Marc Ecko was interviewed on the billionaire mindset and very succesfully sums up how he has acheived his level of success and why so many others LOSE:
“I dont think theres one silver bullet that will shoot you to the moon. Not being emotional and being able to call shit on yourself and on the people around you is really important. And not having to worry about tap-dancing or tiptoeing around people’s feelings. Just to be sober and say “look, this is how it really is”. I think having an environment that lends itself to that without everyone getting pissy is really important. That, coupled with being passionate and being able to distinguish between the shades of passion, and emotion, because there is a distinction. Being passionate doesnt give you license to be emotional..”
I have personally witnessed, rather ALLOWED parts of my businesses to FAIL since I didnt want to confront someone, rather to avoid conflict than get what I wanted, needed, deserved, and PAID for!
I am working hard to make sure this is no longer a concern by aligning myself with people who ‘get’ the above quote. Life is too short and business is too damn hard to have it any other way.
Is this full of EGO and ATTITUDE? Heck ya, but listen close to what it really means.
If WE work together, the EGO I am looking after is YOURS.. How can I build you up, how can I make you feel more important? The Attitude I bring is what can I do to make this a success, where do my strengths lie? (why did you seek me out in the first place?) and where am I weak? I have the Ego and Attitude to do this Honestly.
Is it too much to request the same in return?
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- Apr 18th, 2008
- 2 Comments
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Here we go:I am sorry to be so scientific about this, but we have Passover (google it!), so I am in a mad dash to get everything done .. and its all on top of my usual hectic schedule.
Therefore, with no further adieu, I give you this to look to: (NOTE: THIS IS NOT LIVE!! IT IS STILL A WORK IN PROGRESS).
PLEASE read this FIRST:
1) PLEASE do not Opt In to the list! I will give you a link here for the 2nd page that aweber sends you to, and I will ALSO (not today, since its not complete yet), give you the first autoresponder. You will not miss a step! I dont want you to opt-in so that when the page goes live, the stats will be 100% accurate, and not skewed by all of you
!2) This launch is for the very specific ailment niche in which I am partnering with someone else - an expert in the field. Therefore not everything is in my control. While Blake (he) is completely flexible and happy to go along, it is still a work in progress. These are his first videos and I did what I could to jazz them up. He has not even seen the changes yet, so I am waiting to hear if he thinks he can do better, plans to try to do better, or is satisfied. Curious what you guys think..
3) On Page 2 I tried for like 30 minutes to get the text below to NOT be centered. Its like an HTML exorcist. NOTHING WORKED. I know it looks bad. (also the text isnt complete)
4) Once we move along and get to a place where we all care cuz it succeeds (YES!), then I can go back and tell more history about this site, and how I came to be using it for this project. For now, I consider that information unnecessary to expound upon and dull.
Tell me if you notice the variables that would classify this site as in the stages of ‘pre-pre-launch’ mode? I will clarify them in a few days.Â
ok. Check this out:
(sorry - link removed for a few days to work out faster video playing! I dont want to make you suffer here!)
When someone signs up, they reach HERE:
(same sorry for this link too) Â - on that page is a link to a 3rd video…
Ok, look. I am a big girl and I can take it. So BRING IT ON. Tell me what SUCKS.Â
Caveat: try to imagine you are a ’sufferer’ and not an IM’er..Â
Back soon…
P.S.- If you recognize the squeeze page look and feel, the background what have you… it is because you are looking at a professional squeeze page STEALER, THIEF, RIP OFF. That’s right. When I see a page, I like - its as simple as :
View Source. Copy. Paste. Change content. USUALLY hire graphic designer for new header graphic/logo, but didnt yet.
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- Apr 11th, 2008
- 3 Comments
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I am really pleased with the response I received inviting you to witness the product launch. 5 comments (so far) may not seem like a lot to you, but 4 are from FIRST TIME commentators on this site, so I know there are others!At the conference in Orlando, I was a little envious of those who were able to speak with 100% confidence on their particular market and immediately apply what they learned to their bottom line. Being an across the board marketing
genius chick can be confusing at times . I have too many projects, since I see SO much possibility in everything, and want a piece of it!!I mention that before I talk about phase I of our Product Launch, since I am sitting here debating WHICH launch to share with you. One market is highly competitive, but I have a lot of materials ready to go, and its being controlled 100% by my company. The other market is a great specific ailment niche, and I have partnered with an expert in the field. I have no reason not to share with you both, so just giving you the heads up that in addition to my beyond ridiculously packed schedule I am working these, so whenever pieces of each are ready.. I will share them! blah blah blah - every now and then I feel like Charlie Browns teacher when I speak. I just go on and on and wonder if anything penetrates!
Ok so PHASE I - the list building phase. List building. List building. List building. Can you hear my sigh?? People get sooo uptight about building their lists and as Jeff Walker says, your LAUNCH will build your list. If you do it right, the ‘buzz’ spreads and the small list you build should be a responsive list.
DO THE MATH:
If you sell a product for $47 and you have a list of 10000 but the list converts at 2% (this is a VERY accurate statistic -ask any guru), then you have a nice figure of $9400. If you have a list of 500, (which is only 5% of 10000!) and 50% convert to be buyers, you get $11,750! So the secret isnt to build the list, its to WORK the list.  In the product launch market, it is not atypical to hear of 50-60% converting into sales.
More Math! It has also been said to death that you should expect to pay $1 per subscriber. How does paying $500 sound compared to $10000 to acheive the results exhibited above. You could afford to sell 40% of your list and still do the same.
If the math + the logic + the philosophy doesnt make sense, then I can scream too:
STOP WHINING ABOUT NOT HAVING A LIST.
More to come.. Keep watching this space!
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