You spend the past year of your life holed up in a cottage somewhere in the woods of Vermont, without interruption, in order to perfect your Self Help Guide.. your entire future is riding on the success of this book. When it starts to sell, it will go for $22 in hardback.
Now imagine a different scenario - you sit down at your computer with your kids crawling all over you, slap together your major points for your book, add some filler, save this file as a PDF, and start selling it for $67!!
How can you explain this phenomenon - and how can I get a piece of that pie!!??
These (typically) .PDF Files are called E-books or Information Products, and they have and will continue to make people wealthy in a way that writing a Novel (unless you are Grisham) never could.
How is this possible? It is really all summed up with GOOD MARKETING, but to be more specific:
The latest trend in this style, since there are less and less people willing to drop such high prices, unless you are a GURU or are promoted heavily by the GURUS, is the $3 report. The basic idea is that it is much easier to sell MANY $3 smaller reports than it would be to sell a very expensive product.One person has to sell a LOT less to make incrementally a TON more.One person has to sell TONS to make a LOT less.
Despite the obvious advantages to the former, not to mention the credibility it adds to your name to attach high priced ticket items to your portfolio, the latter is probably the easier way to make a nice steady income of a couple of grand per month. Something MOST Internet Marketers, Work at Home MOMs, or people looking to ‘fire their boss’ would be satisfied with. What’s your opinion?
Coming soon - I will be selling the $3 report, for …. you guessed it! $3… More info to follow.
Be Well, Andrea
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