Hi.
Based on some feedback from the video.. I just wanted to clarfiy the following point regarding consultations…
The goal is NOT to prey upon local businesses with ideas of getting rich quick from their websites. Here is a story to clarify:
Caroline has a local stationary store. She makes invitations, customized party stuff, business cards and the like. She has a cute little shop in a strip mall in any city, any state, USA. Caroline paid a web designer friend of hers $500 to throw together a website since everyone needs a website. To order you would have to call her during business hours, or send emails! She used it like most small businesses - as an online business card. But she never got any action or extra business from it! Her website designer friend knew how to make it cute, but not google friendly!
Enter YOU.
You tell Caroline that when locals start searching for items which she sells, they will be able to find her site sitting smack on the first pages of Google, that she can offer a coupon on her site, after retaining some personal information, and continually pitch those people via email with promos for her own products. If she starts to gain some exposure, she can offer advertising slots on her site to other complimentary local businesses.. like a caterer, or wedding planner. There is ecommerce, enlisting affiliates, doing affiliate marketing herself, social marketing stuff like contests.. invite people to design a winning logo in exchange for more work, etc.. Just scratching the surface here.. the list goes on and on..
To repeat myself.. I just had to make it clear that we are talking EASY work and not approaching people to become internet marketers.. rather to market better on the internet. Clear? Want to see if that report is still available that gives you the tools to follow through? Check it out here. Just comment here if you have any questions or contact me if you want more assistance.
Paul Easton from SEO Training Live (January 25th, 2008 at 6:39 pm )
Good points, I am a local SEO consultant - but even aside from that when shops (retail) are not even trying to add/create any type of email newsletter to keep in touch with those who dont buy- thats crazy!
Paul
Andrea (January 28th, 2008 at 3:49 pm )
Thanks Paul..
I am about to write another post about the subject.. I am glad at least someone is reading
![]()
Good luck!
Andrea
Ady (January 30th, 2008 at 10:15 am )
We are all reading… we’re just not so great about commenting.
I’d love to hear the next segment in this series (as I am sure many of your quiet-yet-attentive readers are)
Your #1 Fan (March 9th, 2008 at 6:24 pm )
Great post Andrea,
I work with local businesses and have for quite a while. Many of them do not even understand what the internet is other then just an online business card. A lot of the work in building relationships with local businesses is educating them to the Webs real value of creating customer loyalty, Joint Venturing with complimentary customers, and participating or creating town events to build interest in what it is they do. A great place I found for finding like minded professionals is http://www.meetup.com
Mike
Add Your Own Comment Fields marked * are required.