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- Apr 11th, 2008
- 3 Comments
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I am really pleased with the response I received inviting you to witness the product launch. 5 comments (so far) may not seem like a lot to you, but 4 are from FIRST TIME commentators on this site, so I know there are others!
At the conference in Orlando, I was a little envious of those who were able to speak with 100% confidence on their particular market and immediately apply what they learned to their bottom line. Being an across the board marketing
geniuschick can be confusing at times
. I have too many projects, since I see SO much possibility in everything, and want a piece of it!!I mention that before I talk about phase I of our Product Launch, since I am sitting here debating WHICH launch to share with you. One market is highly competitive, but I have a lot of materials ready to go, and its being controlled 100% by my company. The other market is a great specific ailment niche, and I have partnered with an expert in the field. I have no reason not to share with you both, so just giving you the heads up that in addition to my beyond ridiculously packed schedule I am working these, so whenever pieces of each are ready.. I will share them! blah blah blah - every now and then I feel like Charlie Browns teacher when I speak. I just go on and on and wonder if anything penetrates!
Ok so PHASE I - the list building phase. List building. List building. List building. Can you hear my sigh?? People get sooo uptight about building their lists and as Jeff Walker says, your LAUNCH will build your list. If you do it right, the ‘buzz’ spreads and the small list you build should be a responsive list.
DO THE MATH:
If you sell a product for $47 and you have a list of 10000 but the list converts at 2% (this is a VERY accurate statistic -ask any guru), then you have a nice figure of $9400. If you have a list of 500, (which is only 5% of 10000!) and 50% convert to be buyers, you get $11,750! So the secret isnt to build the list, its to WORK the list. In the product launch market, it is not atypical to hear of 50-60% converting into sales.
More Math! It has also been said to death that you should expect to pay $1 per subscriber. How does paying $500 sound compared to $10000 to acheive the results exhibited above. You could afford to sell 40% of your list and still do the same.
If the math + the logic + the philosophy doesnt make sense, then I can scream too:
STOP WHINING ABOUT NOT HAVING A LIST.
More to come.. Keep watching this space!
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- Apr 4th, 2008
- 12 Comments
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I would like to INVITE all my readers (voyeurs, spectators, whatever you call yourselves) to witness as we roll out our own product launch.
There is no learning as by witnessing in action. I am sure I can find some old smart dead guy with a fancy quote to that effect, but you get my point, right?
Why should we watch you Andrea? Ok, I can respect this question. I have access to tons of free material, but FREE doesnt necessarily translate into ‘worth my time’.
1) A brief history:
Do you know what I was doing OFFLINE before I became a successful online marketer? I was moonlighting running Garage/Estate Sales.
In fact for a while, I was turning away clients AND not making it online. A little crazy I know.. but a lot confident - can never go wrong there. Now I take on clients just for pleasure since I still LOVE doing these sales!
The Irony of it all is that what made my business successful OFFLINE turned out to be exactly that which makes businesses successful online. My moving sales were SO popular and exciting and successful since we turned them into events! We held people off.. teased them a little.. pulled so many good psychological triggers that people would literally THROW their money at us when we opened the doors.
That is not an exaggeration!
Competitors would have to negotiate, show up 3 days in a row, to earn little - I would sell an entire household at top dollar in less than 2 hours.
yes..
2 hours..
& if that isnt enough for you to want a front row seat to our launch…
2) I became friendly with Jeff since hanging out with him in Orlando at the Strategic Profits conference, and I am getting direct access to his brain on how to do it the RIGHT way! He is super nice and helpful!
Are you interested? Great.
What do I want from YOU?
Well other than a big round of applause..
We plan to succeed, and maybe you could help by sharing your thoughts, opinions? Tells us what works and what doesnt?
We are now creating the opening squeeze page sequence and literally will show you step by step as we go along….
Remember the post a few days ago about starting over from SCRATCH and making a million in a year? Certainly launching products would factor in heavily to acheive that lofty goal!
More info to come..
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- Mar 28th, 2008
- 4 Comments
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1) Then you are brilliant for noticing. and probably not 100% wrong if you think I am neglecting you to eat Ben & Jerrys and watch movies all day (hey some credit for knowing where the heart is)
2) Then you should be ashamed for not following me on twitter. I am currently ranked as the least famous person being followed by the most famous. What is your ranking? I am thinking somewhere between thinking twitter is what butterflies do (which is FLUTTER), and thinking that yet again there is something neat I have opened your eyes to and you should get there soon. (the latter is true).
3) Then I am busy skyping brilliant and rich folks who make me laugh by being a combination of eccentric, young, funny, egotistical, stupid.. all the while skyrocketing my..well my ‘ME’ to another stratosphere.. Whoever said working from home is boring must have invented panty hose and alarm clocks.
4) Then I am busy on something so big that I have slept 6 hours out of the last 72 and witnessed that which very very very few online marketers, and well.. .001% of the human species has been priveledged to experience. I just might tell you about it.. when I am allowed to.
5)Then I am even too busy to proof read this post, and ponder if I have given you value today or if you are just saying HUH?
PUBLISH OR PERISH. Here goes nothing!
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- Mar 20th, 2008
- 12 Comments
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Everyone needs a Mr. X … a behind the scenes whiz kid that could wipe the floor with you yet for some remarkable reason wants to remain anonymous and help you SHINE. Or actually thinks that you do Shine.
My Mr. X is not interested in you, he likes me, so dont bother trying. Go find your own !!
We have really *deep* conversations.. check out this last one (He is a little colorful, so all you Nigerian princes who are anxiously awaiting my passport so that we may split your 33 million being held up.. it’s still on the way! ) ..
Andrea (and your readers) - Here is a question for you:- imagine within the next ten minutes you lost everything
- some nigerian stole your domains
- swiped your adsense accounts
- and some south americans got access to all of your merchant accounts
- and some lawyer sued you for everything you had
- just imagine your screwed
- the products you had are no longer available to sell
- the websites that made money are no longer under your control
- what would you do within the next 12 months to generate at least $1,000,000
- how would you do it
- what would you do
- what would you not do
- who would you work with
- who would you avoid
- remember you have to start with no money
- any momentum you have now would be gone
imagine you had nothing - all of what you have now is gone, what would you do to get it back and make at least $1,000,000 in 12 months?
Certainly it wouldnt be fun to ANSWER this right here, and not give you guys a shot at it first, or to at least THINK about it. Answer will come soon..
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- Mar 14th, 2008
- 6 Comments
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So.. the bad news..
I lost a great babysitter.
The good news? I am going to get all the juicy details about her new job.
As you know I live in Jerusalem, Israel. What you may not know - the locals are a melting pot of lots of ANGLOS, well in addition to a few other people . If you are looking to open a Call Center, due to the high volume of educated, perfectly accented English speaking, willing to work for low pay individuals, Israel is YOUR move!!
Therefore the Call Center industry is HUGE here, the companies are just working harder to secure deals in European countries, since many of the jobs require very odd working hours .. 8 pm to 4 am is NOT uncommon.
Ok, so my Hawaiian house help, who was sticking around here for a while after meeting her Israeli boyfriend in Thailand, is currently working the following job: Jeremy Estes should pay attention, since I think you actually make money doing this even small time, so imagine the possibilities of big time.
An online ‘web’ directory is created and the focus is on specific niche areas. House painters, plumbers, electricians, etc.. The cold callers aka ex Hawaiian househelp receive a list of leads from each city, which is as easy as collecting a phone book, and approaches them with a “Could you handle more business?” the pitch continues with “We are only looking to find reputable people in the field, and if you meet our standards, we will list you in our online directory that is accessible blah blah blah..” then they say a few sentences that probably goes over most people’s heads.. “we are partnering with such and such sites, etc.”.. I am certain in addition to cold callers they do have a full time (outsourced people!!) backlink builders, and SEO specialists..
If you have the right script in front of you, and usually just ONE local business on board to start, then it should not be too hard to convince someone else to sign up! Meaning the conversion rate of sales made per call is much higher than it would be if you were sending the business to a direct sales page.
Dont be scared to work it OFFLINE to succeed ONLINE.
They charge $100/month for one LINK on their site. They do offer their callers a HUGE chunk of the first month as a commission, but this is all about continuity and the long term. It does seem daunting to be paying a base salary + the bulk of the first months earnings to your employees.. but when the 2nd month rolls around and the members are charged automatically, while your staff is generating more sales.. you are then on the road to serious business!
All it takes is ONE WEBSITE!!! and a bunch of gullible small business people who think the word Website is like what the immigrants thought of the word AMERICA!! Gold RUSH (oh and for many, America / Websites is the REAL DEAL!!)
Here is to YOUR personal Gold Rush!